Kellogg, GLAAD Celebrate LGBTQ 'Pride' With New Cereal

Jun 18, 2021

Courtesy of Kellogg Company
Select major retailers added the limited-edition cereal “Together With Pride” to their store shelves May 20, 2021. Released ahead of “Pride Month,” celebrated by the LGBTQ community in June, the cereal is a result of the latest collaboration between Kellogg Company and GLAAD, which describes itself as “the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization.”

"Together With Pride cereal marks the latest chapter in a years long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online," said Doug VanDeVelde, general manager of Kellogg U.S. Cereal Category. "Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can't wait for fans to try our latest limited run."

Kellogg and GLAAD are asking fans to join the #BoxesAreForCerealChallenge via TikTok. When a consumer purchases a box and uploads a receipt, Kellogg will donate $3 (up to $140,000) to support GLAAD's efforts in accelerating acceptance and advancing equality for the LGBTQ+ community.

“Boxes are for cereal, not people” is the embodiment and celebration of Kellogg Company's commitment to diversity, equity and inclusion. As Kellogg has grown its multiyear allyship with GLAAD, the company is showing its support for the transgender and gender-nonconforming communities.

"Kellogg's new Together With Pride cereal will create opportunities for homes and families to have conversations about the importance of acceptance, compassion and understanding, especially when it comes to LGBTQ+ youth," said GLAAD President and CEO Sarah Kate Ellis. "Kellogg is not only building on an ongoing commitment to support the LGBTQ+ community, but initiatives that spotlight the importance of using correct pronouns to create safe and welcoming spaces for trans and nonbinary people."

Kellogg has also created “Together With Pride” animated stickers on Instagram and Facebook, letting fans add a little "Pride" to their posts all year long.

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Kellogg Company's Latest Collaboration with GLAAD Unwraps Why 'Boxes Are for Cereal, Not For People' (