Disney Park Tests Facial Recognition Technology

Mar 31, 2021

Disney is enlisting Magic Kingdom theme park "guests" in Central Florida to test its facial recognition technology.

Guests have the option of using touchless technology to enter the park during the one-month trial period, March 23-April 23, 2021. The camera captures a visitor’s face—even with their face mask in place—and converts it into a number "which is then associated with the form of admission being used for park entry," according to Disney’s website.

Participating visitors are required to keep their face covering on upon entry, but they will have to take off their hats, visors and sunglasses for the test. Disney says all images associated with numbers during the test will be discarded within 30 days of the test ending.

In addition, Disney is encouraging cashless transactions, as are many businesses during the COVID-19 outbreak. Walt Disney World Resort anticipates a "shift in focus to more touchless experiences" in the future, according to its website.


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