Apr 14, 2017
WASHINGTON, DC – Many of the top candy makers have scrubbed the word "Easter" from their advertising and packaging. Hershey’s, M&M’s, Lindor, Russell Stover, Dove, Rolo, and Twix have all produced Easter themed candy without mentioning the word on the front of their candy. Cadbury was quick to point out somewhere in the fine print on the back of the candy there is the word "Easter." However, Cadbury is already on the bottom of a fur-flying kerfuffle in England for changing the name of a nationwide Easter egg hunt from the "Cadbury Easter Egg Hunt" to just the "Cadbury Egg Hunt." This change invited the scorn of the nation’s Prime Minister.
"Just as companies were trying to profit from Christmas while ignoring the reason for the celebration, now companies are targeting the Christian aspects of Easter and removing them. You don’t have to be a Christian to enjoy Easter candy and participate in Easter egg hunts. Easter activities are open to people of all faiths. It is disingenuous to think the word 'Easter' will keep children from enjoying their candy," said Mat Staver, Founder and Chairman of Liberty Counsel.
As Christians around the world celebrate Easter, there are believers who are targeted by terrorists for their faith during this holy season. It is shameful these companies are so insensitive or hostile to Christianity by censoring the reason for the season on their candy wrappers.
Liberty Counsel is an international nonprofit, litigation, education, and policy organization dedicated to advancing religious freedom, the sanctity of life, and the family since 1989, by providing pro bono assistance and representation on these and related topics.